The Associated Press reports that NASCAR Monster Energy Cup driver Carl Long’s team on Friday had to remove the hood logo for the Colorado-based Veedverks from Long’s No. 66 Chevrolet.
A NASCAR spokesman said the logo and sponsorship by Veedverks had not been approved beforehand, which is standard procedure for the sanctioning body.
However, a spokesperson for the Denver-based Veedverks said in a Facebook post that NASCAR had approved the sponsorship.
They approved it, we spent the money, then they stripped our logo off the car without so much as an apology,” the post read. “We are still sponsoring Carl because our word is our bond. Go Carl! #66.”
Veedverks describes itself on its Facebook page as a “Medical Company in Denver, Colorado.” Colorado is one of 10 states that have legalized marijuana for recreational use, and a recent Business Insider story notes that in Colorado, “there are more marijuana dispensaries than Starbucks and McDonalds locations combined.” It would seem to be a logical business move for Veedverks to look to expand its market to residents of a neighboring state.
Attitudes on marijuana use have shifted dramatically in recent years, with recent polls showing almost two-thirds of Americans now favor legalization of the drug for recreational use. Almost 90 percent favor pot use for medicinal purposes.
As for Long, it’s not like he needed this controversy. He recently returned to the Cup series after an eight-year banishment for an unpaid fine years ago.