Major League Baseball counting on swaggering Cubs to help grow sport – Chicago Tribune

It’s one thing to win a World Series, and another to revitalize a sport.

The Cubs did both last year, and now they’re going to be baseball’s prime time team, shoved down the throats of national TV viewers for the next several years, like the Red Sox and Yankees.

The 2016 World Series ratings were the highest since 2004, when the Red Sox ended their prolific drought with a four-game sweep over the Cardinals.

What are the common denominators?