Darlington announces 2016 throwback theme – Nascar

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MORE: Darlington wins Myers Brothers Award | See the ’15 throwback schemes

Darlington Raceway announced the theme of its award-winning throwback campaign on Wednesday for the Bojangles’ Southern 500 racing event on Labor Day weekend (Sept. 2-4. 2016). The track will focus on the 1975-84 era of the sport next year, a revolutionary time period when iconic drivers such as Bobby Allison, Cale Yarborough, Dale Earnhardt and Darrell Waltrip left their imprints on stock car racing.

“The track will be celebrating the 1975-84 time period of the sport during our throwback weekend in 2016,” Darlington Raceway President Chip Wile said in a release on the track’s website.

“We had tremendous response from the industry last season, which included the race teams, NASCAR, NBC, Goodyear and the NASCAR Hall of Fame, to name a few. This is a fun and unique way to honor the history and heritage of NASCAR racing at one of the sport’s most iconic tracks on Labor Day weekend.”

This season marks the second year of Darlington’s throwback campaign, which saw drivers wheel old-school schemes, brought back the original NASCAR logo and honored Hall of Fame drivers, among other initiatives. The program proved incredibly successful in the industry and received the prestigious NMPA Myers Brothers Award on Dec. 3 for its inaugural running. Wile has said that the program was part of a five-year platform.

Last year also saw the return of the race to Labor Day weekend for the first time since 2003. The South Carolina hosts events for the NASCAR Sprint Cup Series and XFINITY Series.

The track will announce events surrounding the throwback weekend as the Southern 500 approaches.