Hockey analysts still racing to catch up to other sports’ stat mavens – Chicago Tribune

Jennifer Lute Costella, a graduate of Valparaiso University School of Law, put a career as a defense counsel on hold four years ago to stay at home with her young sons. When both reached school age, she didn’t return to lawyering and had time to expand an interest in hockey that began as a young adult.

“Now,” she said, “it has become a full-time obsession.”

To the tune of 60 hours a week, Costella found herself fixated not on being an impassioned fan of a team or the game but on learning how the sport was being analyzed in coldly numerical terms online. She had discovered dozens of people questioning the conventional hockey wisdom passed down over the decades when plus-minus rating was the cutting-edge stat.

With no background in statistics or data analysis, Costella, who now lives in Harper’s Ferry, W.Va., threw herself headlong into the brave, new, opinionated world of advanced hockey analytics.

Costella, 39, started on Twitter. After developing an idea that couldn’t be expressed in 140-character segments, she published a blog post titled “The Brandon Pirri Progression” on a personal website in November 2013. The reaction was positive.

Two years later, she still blogs at jenlc13.wordpress.com, with several new entries on the Stanley Cup playoffs. She said NHL teams have expressed interest in her work.

Costella is one of the rare women immersed in a field that a person present at its creation calls the “third generation of hockey analysis dudes.”

“When I started in 2003, I couldn’t identify anyone doing this online,” said Alan Ryder, of Toronto. “Now there is a large, new generation doing things in public, with others doing it in private for NHL teams.”