NASCAR meets Hollywood in upcoming ‘Logan Lucky’ film – Nascar

“We wanted to make sure that NASCAR was treated in a positive light, was the big, world-class, glossy event that it is,” said Zane Stoddard, NASCAR Vice President of Entertainment, Marking and Content Development. “The thing that we worked closely with Mark and the production on was getting drivers into driver cameo roles. We thought that would fun for the fans, sort of Easter eggs throughout the film with these drivers in these roles for our fans.

“But it’s also a bit of a wink and a nod that we’re on the inside of the fun of this film. So, we think the fans are going to love these roles that these guys are in.”

Part of Stoddard’s role in the production process was to help marry the worlds of NASCAR and Hollywood, a process that he says has been seamless on both ends.

“The general audience wouldn’t have too much trouble buying into the authenticity of this,” Stoddard said. “For us, the most important sort of a litmus for us is that it passes the smell test with the core fan because they know the sport so much better. These guys — we haven’t had to push at all in terms of getting them to want to be as authentic as possible. They are the best in the business and so it’s been a collaboration on making sure everything is right.

“… It’s amazing the detail that exists in our sport just on the race car, not even taking into consideration the tracks or the teams and everything that happens in our universe. These guys have been meticulous about all of that.”

That starts with shooting at the track and getting into the garage. For Johnson, authenticity came from that hands-on research, where he spent about a week and a half simply observing NASCAR’s version of Hollywood Blvd.

“I produced two baseball movies, The Natural and The Rookie and those taught me a lot about baseball and you have to do the research and understand the world and NASCAR was not a world I understood,” Johnson said. “I was fascinated by it, but I really didn’t know how it worked.

“Look at this big all-access pass,” he said with a smile, gesturing to his hot pass. “I can go into the garage and watch how people work and I ask stupid questions about cars and it’s great because I will have spent a concentrated amount of time learning about NASCAR.”

He echoed Stoddard’s sentiment about this movie working for the core fan.

“We would be very upset if this movie doesn’t work for the NASCAR fan,” Johnson said. “So we want to make sure the NASCAR fan, no matter who he or she is, that they see the movie and say ‘They got it right.'”

But just who is the typical NASCAR fan? Not whom you would think, Johnson says.

“It’s interesting — any preconceptions I had about who the NASCAR fans were, were all wrong,” Johnson said. “They come from all walks; surprising number of women. Quick revelation.”

“Logan Lucky” will debut in theaters October 2017.