Twitter announced another live sports stream Thursday — a deal to bring in-car NASCAR race camera perspectives to its 328 million monthly users.
The deal marks the first time each of the 10 Monster Energy NASCAR Cup Series races can be viewed from in-car cameras, the race organization said.
Terms of the deal were not released. Twitter has signed Toyota as a sponsor of the streams, the microblogging giant said.
Twitter’s live NASCAR race streaming debuts Sept. 17.
Fans will be able to access the inside-the-car stream for free via the organization’s official Twitter handle, @NASCAR, and Nascar.twitter.com, the companies said.
The screen featuring the live feed will also display curated tweets designed to capture the Twitter-NASCAR conversation.
The NASCAR deal is Twitter’s latest push to put more premium video on the social networking service, which already streams live content from MLB, the NFL and the PGA Tour.
