A company is launching an Olympics for the $1 billion e-sports gaming industry – CNBC

In Rio where the Olympics are being held, the International eGames Group organized a two-day competition as a showcase for the games. The games will be streamed globally on Twitch, a company Amazon bought in 2014 for nearly $1 billion.

E-sports is a big business with the market set to be worth around $1.23 billion by 2019, according to SuperData Research. There are large tournaments around the world offering big prize money. A tournament called Dota 2 International this weekend had a prize pool of $20 million.

But Chester King, the chief executive of the International eGames Group, said the company wanted to start their own Olympics-style tournament, because e-sports was becoming too focused on money.

“The reason why we have established what we are doing on the eGames is the fact that we were concerned that e-sports was going too much down the poker route, it was all about money rather than national pride,” King told CNBC in an interview on Monday.

The International eGames Group was set up to manage the commercial and sponsorship rights on behalf of the International eGames Committee (IEGC), which is organizing the tournament in South Korea.