Apple’s PR tour for the Apple Watch doesn’t appear to be slowing down with Apple’s design chief Jony Ive showing off the device and revealing an exclusive collection of never before seen Sport band colors tonight in Milan. Apple this morning kicked off a showcase of the device at Milan’s Salone Del Mobile Design Fair in Itlay, which was attended by Apple executives including marketing head Phil Schiller and designer Marc Newson.
Earlier today, images emerged of a red Sport band, and now Apple appears to be showing off several more exclusive Sport bands at tonight’s event in Italy. An image posted to Instagram shows dark blue, light pink, red, and yellow Sport bands. All of these colors were previously unreleased by Apple and never before seen. At the Design Week event in Milan, Apple is allowing invitees to try-on the Watch and use it with a band of their choosing. Designer Karl Lagerfeld was seen with an Apple Watch paired with a gold link bracelet earlier this week, although it’s not confirmed if the band was designed by Apple.
Attendees of the event were invited by Apple design Marc Newson, who joined the company in late 2014. A gallery of images from the event can be seen below (via Umberta Gnutti Beretta). Apple is holding similar pop-up store events in Paris, London, and Tokyo. It’s worth noting that Italy, where the Milan Design Week events are being held, is not a launch market for the Apple Watch, but an important one in the fashion world.
Love the Mickey mouse iPhone case in the selfie picture.
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The dark yellow band looks gorgeous. I hope they’ll be releasing it to public soon
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Notice all of the other band colors that weren’t mentioned beyond dark blue, light pink, red, and yellow. What’s interesting about the sport band is that it crosses over into fashion/lifestyle. The bold colors read as “sport”, just like the current blue, green and pink. All of the softer pink, cream, tan and white read as lifestyle. Brilliant actually.
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Is that an orange band? I WANT THE ORANGE BAND!!!
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Difficult to tell in the straps photo, but are the pins on the straps gold or silver?
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#TheStrap
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Is that Stan Lee with the sunglasses squeezing into the selfie? He is always the greatest when it comes to cameos.
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I guess I’m the only one that finds this kind of insulting? The “optics” of this are just awful.
Apple can’t even make enough Apple Watches to fill the orders, yet they have enough to give them away to all these rich a-holes, and now they are even giving them “special” colours that the “regular” folks can’t get? I guess this is how you’ll if someone is truly important.
To me this is just like another “f*ck you!” from Apple.
It’s like they are giving a giant middle finger to everyone who isn’t rich and influential.
We won’t even *get* our Watch orders for two months, yet in the meantime we have to watch all these rich f*cks get theirs for free, get preferential treatment, and party it up with Apple execs. Truly awful IMO.
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You’re a happy fellow
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He has a point though! Don’t you think?
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Do you ever post anything that doesn’t come across as bitter and miserable?
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Not really knowing anything about how fashion products are rolled out, I’d love for 9to5 to do a comparison piece on a luxury watch or clothing brand and what ends other brands must go to in order for their product to stream into the consciousness of the fashion world in order to “matter”.
It may provide some insight into Apple’s marketing approach to its latest product, and show whether Apple is modelling itself after other luxury names, is taking an original track, or a combination of both.
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What happened to Mac Mini? They forgot all about other stuff that made Apple
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Does the watch come with Soy milk?
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