Auburn Athletics and FOX Sports Partner on Long-Term Multimedia Rights Agreement – Auburn Tigers Official Athletic Site

March 7, 2016

<![CDATA[
.top-quad-box {width:24%;float:left;margin:0px 5px 0px 0px;}
.top-quad-box-hldr {float:left;clear:both;margin:0px 0px 15px 0px;}
@media (max-width:768px) {
.top-quad-box {width:100%;float:left;margin:0px 0px 15px 0px;}
}

]]>

Auburn Athletics and FOX Sports Partner on Long-Term Multimedia Rights Agreement

AUBURN, Ala. – Auburn Athletics has signed a partnership agreement with FOX Sports to exclusively manage its multimedia rights and sponsorship sales. The rights managed by FOX Sports College Properties, a division of FOX-owned Home Team Sports, will include athletics-related radio, corporate hospitality, in-venue signage, social media integration, promotional activities, and intellectual property rights, as well as other mutually agreed upon inventory.

“We are thrilled to bring the Auburn brand to FOX Sports, a household name in the collegiate athletics space,” Auburn Director of Athletics Jay Jacobs said. “FOX Sports will allow us to grow our brand nationally and enhance our brand value. The entire FOX Sports team has proven how much they believe in Auburn throughout this entire process.”

“Auburn is a tremendous addition to FOX Sports’ elite portfolio of college multimedia partnerships,” said Kyle Sherman, President, Home Team Sports.  “We look forward to connecting brands into the power of the Auburn community, and acting on the shared vision for what we will build together to create value.”

“With FOX Sports, we are aligning our strategic goals with a national brand,” Jacobs said. “Auburn will be one of a select group of Power 5 properties operated by FOX Sports. As a flagship property, Auburn will benefit from specialized and personalized treatment. This belief is supported by their revenue projections and their valuation of Auburn Athletics.”

FOX Sports will look for additional synergies with its regional sports networks, including FOX Sports South and FOX Sports Southeast, which reach 13 million homes throughout Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee.

“With FOX Sports South and FOX Sports Southeast regional sports networks, we feel they are in best position to take advantage of Auburn’s most critical markets and identify untapped opportunities for future partnerships,” Jacobs said.

FOX Sports also brings a unique academic component to the partnership through FOX Sports University, which collaborates with students to find solutions to real world marketing and business challenges, giving them valuable experience and a head start when entering the job market.

Auburn is the latest addition to a select group of universities in FOX Sports’ multimedia rights portfolio, including Southern California, Georgetown, Villanova and the BIG EAST Conference.

About Auburn Athletics
The Auburn Tigers compete at the highest level of intercollegiate athletics as a charter member of the Southeastern Conference. Auburn fields 21 varsity teams with approximately 500 student-athletes supported by more than 225 full-time staff on the campus of Auburn University in Auburn, Alabama. The Tigers have won 19 national championships and 89 conference titles during its storied history. The football program, which has won two national championships, has played in the national championship game twice in the last six years, winning the BCS National Championship in 2010. Under Jay Jacobs’ leadership, Auburn has won 11 national titles and 24 Southeastern Conference titles.

About FOX Sports College Properties
FOX Sports College Properties, a division of FOX-owned Home Team Sports, is a full-service sales and marketing organization representing some of the biggest brands in college athletics, including Auburn, Georgetown, Southern California, Villanova, and the BIG EAST Conference. The mission of FOX Sports College Properties is to create long-term strategic partnerships through customized, integrated marketing programs that deliver great value while addressing the needs and objectives of the athletic departments and corporate partners. Additionally, FOX Sports College Properties owns and operates the Continental Tire Las Vegas Invitational and the Continental Tire Las Vegas Classic college basketball tournaments.