CLEVELAND (AP) — Like so many kids growing up in Ohio, Andy Billman learned to love Cleveland’s
sports teams.
And to have his heart broken.
But true to the passion of a proud city whose long-suffering fans haven’t celebrated a major
professional championship since 1964, the director of an ESPN 30 for 30 documentary chronicling
Cleveland’s half-century of sports misery has undying hope a title will come.
One day.
“It’s going to happen at some point,” said Billman, the director of “Believeland.” ”And once it
does, Cleveland is going to burst — in a positive way.”
Billman’s film, a sports-themed love letter to Cleveland’s fans and teams, premieres Saturday
and fulfills a decade-long dream for the director, who didn’t realize until he was working as a
production assistant at ESPN after college that Cleveland’s national reputation was as
laughingstock.
The city’s sports futility, with moments tagged by outsiders with nicknames like “The Drive,”
”The Fumble” and “The Shot,” have been a convenient narrative whenever a Cleveland team falls
short of a title. But as a die-hard Browns, Indians and Cavaliers fan, Billman believes it’s deeper
than wins and losses.
He understood the link between the city’s sports teams and its economy and he experienced
firsthand the bond between Cleveland’s athletes and fans.
“I’ve lived and died with this stuff,” said Billman, who is from Elyria, Ohio. “This is what
connected my family. There are great fans everywhere. I would never classify Cleveland as having
the best fan base, that’s not fair to other cities or great universities around the country. But I
think Cleveland and its athletes and coaches and managers have a very unique relationship, stronger
than I’ve seen in other places around the country.”
For his film, Billman interviewed a number of Cleveland sports stars including Browns running
back Earnest Byner, whose fumble at the 3-yard line in the final minutes of the 1987 AFC
Championship game cost Cleveland a possible Super Bowl trip. Byner makes a tearful apology in
“Believeland,” saying, “I messed it up for everybody.”
Billman’s goal was to give Byner — and Cleveland — a chance to stand tall.
“I hope what this film does is explain who we are as a city,” he said. “Once people come to
Cleveland they love it. It’s a hidden gem. I really wanted this film to be the voice from the other
side, who we root for: Earnest Byner, Craig Ehlo, Mike Hargrove, Dan Gilbert. I want them to be
heard because I still root for all of them.”
“It’s our turn,” he said.
