Clippers reach new TV deal with Fox Sports Prime Ticket – Los Angeles Times

With the start of the NBA season on the horizon, the Clippers and Fox Sports Prime Ticket announced Wednesday that they had  finally reached an agreement to extend their exclusive television deal.

The deal will earn the Clippers around $50 million to $55 million per season — which just about doubles the $25 million annually Prime Ticket paid the team in the previous deal — according to officials who were not authorized to speak publicly about the contract. The Clippers and Fox agreed to a six-year deal, with both sides having options to open new discussions after two seasons.

The Clippers will also offer digital products to their fans, something that Clippers owner Steve Ballmer has yearned to do to give his fans a new-age experience of innovative offerings. It will be on a trial basis and “targeted to number of fans,” the Clippers said in a news release.

The idea behind the creative interactive service is to “erase the bridge between in-game and watching it at home,” one official said of Ballmer’s goal behind establishing this service.