Frank Deford: A Career Spent Bringing ‘Something New’ To Sports – NPR

Levine recruited Deford in 1979, the year Morning Edition first went on the air. At the time, Deford was one of the top writers at Sports Illustrated. She remembers flying to meet him in New York to make her pitch, and being nervous.

“I was kind of flipped out,” Levine remembers, “because here was this super tall, handsome, sexy, intelligent, irreverent, well-traveled, well-spoken, erudite guy! And I was just kind of tripping all over myself knowing very little about sports. And he was very, very gracious.”

And open to the idea.

“I am something of a ham,” Deford says. “Yeah, I’d always been a writer. But in high school I acted in plays. So it wasn’t as if you had to drag the words out of my vocal chords.”

What Deford thought would be fun “for a few months” turned into 37 years.

From April 2, 1980 — the date of his first — until his last on Wednesday, Deford churned out 1,656 commentaries. He was given a lot of freedom, especially in the beginning. [Deford’s NPR commentaries, Sweetness And Light, are here.]

“There was no doubt,” says Levine, “that when I sold him on NPR, it was to do totally autonomous commentaries that would only be edited for grammar and time.”

The only expectation was that Deford would be original — on Wednesdays, which just happens to be a notoriously slow sports day.

“If I come on three days after the Super Bowl and say pretty much what everybody else has said, what’s the point?” Deford says. “That was the tricky thing … coming up with a new angle every time — or most times, because you couldn’t bat a thousand.”

He came close. Deford imagined Shakespeare covering the Super Bowl. He compared Babe Ruth to Winnie-the-Pooh. And almost always, he had a fresh, pointed take on the issue of the moment.

In 2007, he seized upon anti-gay comments by a former NBA star to write about gay male athletes:

I believe that the reason gay male athletes stay in the closet has far more to do with the public than with the locker room. Especially in our society today where you find so much incivility in the grandstand, what player would dare risk giving the beered-up Neanderthal creeps a chance to scream vile personal insults every time he missed the basket or struck out?

NFL Commissioner Roger Goodell often was in Deford’s crosshairs. In a 2014 commentary, Deford wrote that Goodell “just looks like a slick, selling us 76 trombones.”

And Deford often spoke out against the NCAA, which oversees college sports. In 2013 he told the story of a woman who worked with University of North Carolina athletes who needed study help, and found herself in a system rife with academic fraud.

Hated by some – loved by many

Of course strong opinions beget strong reactions, and Deford got his share. After he wrote a controversial commentary about the National Hockey League, a listener responded with this particularly scorching letter, read on air by then-Morning Edition host Bob Edwards:

“His comment that perhaps hockey should stay in Canada, suggests to me that he lacks the drive to follow its victories, failures and personal triumphs. If Mr. Deford were to step off a plane in Detroit – Hockeytown — under anything but an assumed name, he probably wouldn’t live to find his luggage.”

Threats weren’t the norm. But listener hackles went up, especially when the subject was soccer, a sport Deford pilloried over the years. And the angry response hasn’t been limited to listener phone calls, emails and letters. Deford says about 10 years ago, fans at a major international soccer match in Washington, D.C., held up a banner that read, “Deford is clueless.”

“If I’d grown up in Sao Paulo,” Deford says, “I’m sure I would’ve been a great soccer fan.”

But he didn’t and he wasn’t. Deford grew up in Baltimore, and he hates tie games. He hates that in soccer you can’t use your hands. He hates the pace, which he calls “tedious.”

Despite his anti-soccer feelings, Deford says it’s never been his goal to alienate listeners. Rather, he wanted to show a largely non-sports audience that sports were closer to them than they thought.

“This is part of your life — it’s the second tier,” Deford says about sports. “The first tier is eating, drinking and procreation. The second tier is religion, the spirit, music, art and the physical. Sports. It deserves to have as much attention paid to it, seriously.”

Many NPR listeners did, thanks to Deford.

“The number of letters I’ve gotten through the years, saying, ‘y’know, I never really cared for sports, but I like listening to you because you bring something new to it,’ ” he says. “I’m sort of proud of that. I am proud of that.”

Beyond the microphone

Beyond his NPR commentaries, Deford fed a sports-loving audience a steady diet of memorable Sports Illustrated articles, often they were athlete or coach profiles that delved deeply into the person’s psyche, earning Deford the nickname “Frank De-Freud.” They also earned him countless awards, and a spot in the National Association of Sportscasters and Sportswriters Hall of Fame.

Deford has written 20 books, with a new novel coming out later this year. He was also a regular on HBO’s Real Sports with Bryant Gumbel for 20 years.

And we’re pretty sure Deford is the first and perhaps only NPR commentator featured in a beer commercial.

Thirty-two years after filming that ad, Deford made the leap from a bar to the White House. In 2013 he received what he calls his highest honor: a National Humanities Medal. He was the first sports writer to win the prestigious award.

Before former President Obama gave him his medal, the announcer mispronounced his name as “DEFF-erd.” He was mortified at the time — but now he chuckles about it.

“Nothing’s ever perfect,” he says.

Many a listener, reader or viewer would argue that Deford’s career came pretty close.