Estimates vary as to how much promotion to the Premier League is worth.
With the new TV deal next season, it’s conservatively worth £170m, but that’s just the broadcast cash.
When you add in increased sponsorship, commercial revenue, gate receipts, marketing and the like, it’s considerably more.
And when you think Floyd Mayweather took home $100m for beating Manny Pacquiao last year, the £200m-plus payday for getting out of the Championship gives it a good shot at being the richest single sporting event in history.