NCAA head in Tokyo to offer advice on college sports body – Sacramento Bee

NCAA president Mark Emmert offered Japanese sports industry leaders advice on forming their own collegiate athletics association on Wednesday.

Japan is seeking to become one of the few countries outside the United States to establish an NCAA-type governing body for college sports. Emmert spoke to sports officials and representatives from more than 20 Japanese universities at a seminar in Tokyo.

“When I was asked to come over here and talk about this, I jumped at the chance because I think it is a terrific opportunity and we want to help,” Emmert said. “We’d like to be a part of this because we value sports as a part of education.”

Despite its success, few countries have followed the NCAA’s model. Most countries do not view the integration of student-athletes the way American colleges do.

After describing the history of the NCAA and how it benefits students and colleges, Emmert talked about the revenue generated from the association’s 90 tournaments.