Skechers Strides Into Second Place in US Sports Footwear Market – Wall Street Journal

Skechers USA Inc., the casual footwear brand that was tripped up by its line of “toning shoes,” is now outpacing traditional athletic-shoe companies at their own race.

Skechers accounted for 5% of the sports-footwear market for the quarter ended in March, according to retail tracker NPD Group, moving past Adidas AG’s 4.6% as well as the 4% shares notched by Asics and New Balance.

Nike Inc. and its proprietary Jordan brand…