Trump fixer Michael Cohen says he helped evangelical leader Jerry Falwell Jr. handle racy photos – CNBC

Although Falwell declined interview requests for this story, he has said repeatedly that he endorsed Trump because Trump was the strongest candidate, had significant experience running a business, and had the right vision for the country.

The connection between Trump and Falwell goes back years. In 2012, Trump gave the convocation at Liberty University. One link between Trump and the couple appears to have been Cohen, a now-disbarred New York lawyer who formed a close bond with the Falwells.

During the campaign, Cohen worked closely with Liberty University to help promote Trump’s candidacy. It was around that time that Cohen heard from the Falwells about the photographs, said the source familiar with Cohen’s thinking.

The Falwells told Cohen that someone had obtained photographs that were embarrassing to them, and was demanding money, the source said. Reuters was unable to determine who made the demand. The source said Cohen flew to Florida and soon met with an attorney for the person with the photographs. Cohen spoke with the attorney, telling the lawyer that his client was committing a crime, and that law enforcement authorities would be called if the demands didn’t stop, the source said.

The matter was soon resolved, the source said, and the lawyer told Cohen that all of the photographs were destroyed.

Months later, in early 2016, Trump faced what seemed like an enormous challenge. The Iowa caucus was coming up, and Cohen — then deeply loyal to Trump — was concerned about how Trump would fare, the source said. Cohen felt Trump “was being slaughtered in that community,” and “didn’t want to see him embarrassed or, you know, without support,” said the source familiar with Cohen’s thinking. Cohen repeatedly reached out to Jerry Falwell, and pleaded with him to back Trump, the source said.

Soon after, according to this account, Falwell made his historic announcement. “I am proud to offer my endorsement of Donald J. Trump for President of the United States,” Falwell was quoted saying in a statement issued by the Trump campaign. “He is a successful executive and entrepreneur, a wonderful father and a man who I believe can lead our country to greatness again.”