That said, the quality of the stream looks good, as several Twitter users have observed (a frame grab is shown above). For now, though, it’s just a basic feed accompanied by the #Wimbledon Twitter stream. While Twitter intends to sell ads for its NFL livestreams, there are no signs of them for Wimbledon, either in the video or feed beside it. The stream doesn’t appear to be geolocked for now, either, because it’s working fine for me here in France.

Twitter hasn’t said how much its paying Wimbledon or ESPN to broadcast the feed. While it’s an unusual place to catch sports, folks love to tweet during sporting events and even shows like Game of Thrones, so it makes some sense to have the video in the same place. Anyway, the social network needs to try different things, because despite having hundreds of millions of users, it’s still losing money.