Why Daily Fantasy Sports Is Taking Over – Forbes

You might have seen the FanDuel advertisements during the NBA Playoffs over the past couple months. Unless you have been a mainstay in the fantasy sports community, those ads may have forced you to do a quick Google search.

Websites like FanDuel and DraftKings are starting to take over the fantasy sports world, but the common fan might not fully understand what this is about. Heck, as someone who is the lead editor for a fantasy sports site (eDraft.com), it took me some time to get the hang of it.

Once I did, it became a near addiction.

The premise is simple. Instead of engaging in preseason drafts to field a team for the duration of the year, you have the capability of fielding new lineups on a daily basis in three of the four major sports. In the NFL, you can choose a new lineup/team weekly based on matchups.

It’s somewhat of a quasi-gambling segment of the sports world. Not only do you have a salary cap, most pay leagues require a buy-in—sums that range from $1.00 for beginners to upwards of $5,000 for those really into the “game.”

As Americans in today’s society, we are less engaged than in the past. This means that our collective attention span just isn’t what it used to be. Call it the “ADD generation” or whatever, this is the harsh reality. Many standard fantasy leagues and dynasty (leagues that carry over from year to year), find themselves disconnected as the season draws on. This leads to many fantasy sports players becoming disillusioned, especially if the competition decreases because other team owners have gone off the grid. With the money that some of us throw into fantasy sports on a yearly basis, this can become frustrating.

Hence, the growth of the daily fantasy industry.

FanDuel would be a great case study when looking at the growth of daily fantasy sports.