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Brandon Magnus/Zuffa LLC/Getty Images There was a moment when it became clear Conor McGregor was an undeniable force. It was a little over three years into his UFC run. He was the reigning featherweight champion of the world and was moments away from becoming the lightweight champion as well—the first man or woman to ever achieve simultaneous reigns in separate divisions in UFC history. At UFC 205, the promotion’s long-awaited…

Whistle Sports has hired Paul Kelly, previously AwesomenessTV’s chief partnerships officer, as the digital video network’s first chief revenue officer. Kelly will report to president and co-founder Jeff Urban, joining the New York-based company in early September. Kelly will work with Whistle’s sales, brand and business development teams to connect with agencies, marketers, partners and platforms. In 2015, Kelly joined Awesomeness — the Gen Z-centric digital media company majority owned…

Derek Jeter and Michael Jordan are among 16 investors who are set to buy the Miami Marlins, and Chrissy Teigen wants to be an owner too. Hello I would like to buy a team — christine teigen (@chrissyteigen) August 11, 2017 Yes, the model and co-host of “Lip Sync Battle” wants to expand her portfolio into sports. Granted, she’s already best friends with Aly Raisman and has the connect with…

The image of an Olympian is associated with physical prowess, a sculpted body chipped into perfection by years of careful maintenance and preparation. We expect these people to perform great feats of physicality better than the rest of us. That is why so many are scornful of the notion that competitive video gaming, or eSports as it’s come to be known, should stand alongside other Olympic sports. But this requires…

EA Sports’ push to put more women in its sports games didn’t begin with FIFA 16. Back in 2011, the company announced that its then-upcoming hockey game NHL 12 was getting its first female playable character. This decision came after 14-year-old Lexi Peters penned a letter to EA asking why there weren’t any girls in NHL, and why her brother could make a character that looked like him but she…

Kansas State’s search for a new radio home in Kansas City is over. All K-State football and men’s basketball games will be heard on 610 Sports starting next month. The Wildcats anounced a four-year agreement with Entercom KC, which owns KCSP (610 AM) to make the station the official radio partner of K-State sporting events in Kansas City. “When we began our search for a new radio home in Kansas…

3:00 PM ET Facebook Twitter Facebook Messenger Pinterest Email print comment Dale Earnhardt Jr. had just finished meeting with a few guests of his sponsor Nationwide at his motor home less than three hours before the Brickyard 400. About to hop in a van to go to a Chevrolet appearance, he has a couple of minutes to chat with a reporter. Then his brother, Kerry, comes over with some people…

Clint Bower at Indianapolis Motor Speedway. Photo credit: Brian Lawdermilk/Getty Images If someone deserves an award for simply living life as the Good Lord intended, it’s NASCAR’s Clint Bowyer. He’s the most unapologetic country boy there is, and his views on Formula One, that series with them Eu-ro-peans over there driving spaceship cars that aren’t even V8s, are amazing. Bowyer’s views aren’t just amazing, actually, they’re television worthy. Every Ferrari-…

Whistle Sports has hired Paul Kelly, previously AwesomenessTV’s chief partnerships officer, as the digital video network’s first chief revenue officer. Kelly will report to president and co-founder Jeff Urban, joining the New York-based company in early September. Kelly will work with Whistle’s sales, brand and business development teams to connect with agencies, marketers, partners and platforms. In 2015, Kelly joined Awesomeness — the Gen Z-centric digital media company majority owned…

The image of an Olympian is associated with physical prowess, a sculpted body chipped into perfection by years of careful maintenance and preparation. We expect these people to perform great feats of physicality better than the rest of us. That is why so many are scornful of the notion that competitive video gaming, or eSports as it’s come to be known, should stand alongside other Olympic sports. But this requires…

EA Sports’ push to put more women in its sports games didn’t begin with FIFA 16. Back in 2011, the company announced that its then-upcoming hockey game NHL 12 was getting its first female playable character. This decision came after 14-year-old Lexi Peters penned a letter to EA asking why there weren’t any girls in NHL, and why her brother could make a character that looked like him but she…

This summer, the athletics World Championships, men’s and women’s cricket, the Lions tour of New Zealand and Wimbledon have shown that the British public has an enduring passion for top level sport. We have the richest football league in the world, more major stadiums per capita than anywhere on Earth, and are widely credited with having staged the greatest Olympic Games of the modern era. Sport is a massive part…

(This is the second installment of a three-part series on the gambling aspect of the “The Money Fight” between boxer Floyd Mayweather and UFC champ Conor McGregor. Check out Part 1.) If Conor McGregor, a man who despite a championship MMA career, has never been paid to put on boxing gloves, somehow manages to beat undefeated, five-division boxing world champ Floyd Mayweather at his own game on Aug. 26, it…

Rushing to meet a deadline imposed by Olympics officials, the Los Angeles City Council voted Friday to endorse a bid for the 2028 Summer Games even though council members acknowledged they were acting without complete information. The council’s unanimous decision will put tax dollars at risk by making the city responsible for any shortfall if the massive, $5.3-billion sports event goes over budget. “We are the only city that has…

Petr Cech has proved that when it comes to goalkeeping, he’s just as accomplished on ice as he is on the hallowed turf of the football pitch. Three days before Arsenal’s first game of the Premier League season, the Czech veteran dashed off to make a special appearance in an exhibition ice hockey game in his native country — a testimonial for former NHL star Martin Havlat. Doing his best…

Two soccer players have been barred for life from Iran’s national team after they appeared in a match against players from Israel, prompting anger among the sport’s many fans in the Islamic Republic. Masoud Shojaei and Ehsan Haji Safi played last week in a European league match for the Greek team Panionios against Maccabi Tel Aviv, an Israeli club. That appeared to violate a longstanding rule prohibiting Iranian athletes from…

Louisa Fyans, an F.A. spokeswoman, said in an email that when the association updated its rules in 2014, it took into account that some owners had significant gambling interests. “These clubs would be materially impaired by the F.A.’s position on betting,” she said, so the association created “provisions whereby those individuals could continue to have both an interest in football clubs and in betting companies/entities but subject to very stringent…

It is Friday, my dudes, and it couldn’t have come soon enough. Maybe you’ve spent all week like Paide in the Estonian Cup clip up above, kicking around in your own end, measuring your options, looking to push forward but mostly dithering back and forth, eventually torpedoing your own cause and wondering why you even bothered. But no matter! The weekend is almost here, when you will be more like…

CLEVELAND, Ohio — The Pure Michigan 400 is one of NASCAR’s last three-day events as the series has started to compress the traditional race weekend from three days to two. The race is scheduled for 3 p.m. Sunday on NBCSN. Qualifying is Friday at 5:05 p.m. on NBCSN. You can get live scoring and updates at NASCAR’s Race Center and live streaming at NBCsports.com/live. These are changing times at NASCAR….

Louisa Fyans, an F.A. spokeswoman, said in an email that when the association updated its rules in 2014, it took into account that some owners had significant gambling interests. “These clubs would be materially impaired by the F.A.’s position on betting,” she said, so the association created “provisions whereby those individuals could continue to have both an interest in football clubs and in betting companies/entities but subject to very stringent…